PRLog (Press Release)– May 09, 2011– Market Overview
Chilean IT spending is expected to grow to US$3.0bn in 2011, consolidating the double-digit growth in 2010. Chile's IT market is one of the most developed in Latin America and, with many indicators turning positive, is projected to grow at a compound annual growth rate (CAGR) of 10% in 2011-2015.
Demand for IT products and services is expected to grow steadily in 2011, after the PC market bounced back in H110 with growth of more than 40%, thanks to economic recovery and the stronger Chilean peso. A new government digital action plan should drive opportunities in the public sector and promote the wider utilisation of ICT.
Chile retains some strong IT market fundamentals, inc remote control helicopter luding consumer affluence and a relatively favourable business environment. Chile's development as an offshoring location will attract more investment in IT services. Sectors such as retail, distribution, financial services, mining, telecoms and healthcare all offer opportunities.
Industry Developments
In November 2010, Chile's government unveiled a new digital action plan for public sector IT development for 2010-2014. The plan is intended to drive state modernisation a best rc helicopter buy sell market place nd wider utilisation of ICT nationwide. Among specific targets is a plan to expand the number of government agencies that offer e-government services by around 20 during each year of the plan.
Chilean government ICT expenditure is forecast to be in the US$300-400mn range in 2011, with departments such as the Labor Office announcing IT budgets. Government spending on IT projects was expected to rise in 2010, following the launch of a number of projects in H110. In early-2010, some significant public sector software tenders were announced, including an US$80mn tender from Chile's National Registry.
Chilean President Sebastian Pinera has set out a number of proposals for the domestic IT sector, including tax breaks for IT companies that invest in Chile as an IT services hub. Some other proposals in Pinera's plan have positive implications for the domestic IT market. They include increased use of IT in classrooms and expanding 'digitalisation' of public entities beyond traditional flagship projects.
Competitive Landscape
In 2010 HP announced plans to enhance its retail presence in Latin American, including Chile. The company said it will take on at least another 100 sales staff in the region during the next 12 months, and double the number of experience stores from 172 to 350. HP will also focus on SMEs, which already account for 25% of HP Personal Systems Group (PSG) unit's revenues in Chile.
Microsoft sees large enterprises as the main initial market for cloud solutions in Chile. The company has said that it expects around 20% of its roughly 450 large corporate clients to be using cloud solutions by the end of its current fiscal year in June 2011. Microsoft hopes that a new channel organisation will provide infrastructure that will guide local clients to transfer to cloud computing.
In December 2010, IBM said that it had selected Chile as the location for one of three new data centres that it plans to build to boost its operations in the region. IBM enjoyed more success in the Chilean market in H110 following an agreement with Chile's LAN Airlines to administer its technology platform for the next five years. According to the terms of the contract, estimated at US$15mn, IBM will provide administration, operation and control of the platform.
Hardware
BMI forecasts that Chile's computer and accessories market will have a CAGR of about 8% over the 2011-2015 period. Computer hardware sales in 2011 are forecast at US$1.4bn, up from US$1.2bn in 2010, when the market made a strong recovery. With leading indicators pointing to a positive market outlook, spending should reach US$1.5bn by 2015.
In the first half of 2010, there was a stronger than expected PC market rebound, with sales estimated to have grown by more than 40%, thanks to a combination of economic recovery and a cheaper US dollar.
Software
Chile's software market is projected to be worth US$371mn in 2011, with solid growth consolidating a recovery in 2010. Software CAGR for 2011-2015 is projected at around 11%. The recession resulted in some companies reviewing IT budgets or aiming to defer systems updates. However, other companies viewed software investments as a means of achieving greater efficiencies in difficult times.
In 2010, some significant public sector software tenders were announced, including an US$80mn tender from Chile's National Registry. Piracy was estimated to account for 68% of software in 2008, up 1% on the 2007 level, despite a sustained government campaign to reduce this. Chile has one of the highest regional uptakes of ERP software.
IT Services
Chile's IT services market is projected at about US$1.2bn in 2011 and is expected to grow at a 11% CAGR over the 2011-2015 forecast period. The percentage of IT market revenues generated by services is about 37%, high by emerging market standards but similar to other countries in the region such as Brazil. The majority of demand, about 75%, still comes from the large company sector, but smaller companies are becoming more sophisticated when it comes to demand.
In H110 a number of significant IT projects were launched in sectors ranging from local government to transport. Led by the financial, telecoms and retail sectors in particular, there is a trend towards bigger managed service and outsourcing deals in the local market. Healthcare IT is underdeveloped in Chile and offers significant opportunities.
E-Readiness
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